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Nicole Lawler
Brodeur Partners
Phone: (617) 587-2024
Email: nlawler@brodeur.com

CES, LAS VEGAS - JANUARY 7, 2009

TOSHIBA DEBUTS 2009 DIGITAL AUDIO/VIDEO LINE WITH ONE OF THE BROADEST OFFERINGS IN THE MARKET

Toshiba’s Full Line-up of DVD Players, Portables, Recorders and LCD TV/DVD Combos Offers High-Quality and High-End Cosmetics, Delivering More Value to Consumers

Toshiba America Consumer Products, L.L.C. ("Toshiba") today announced its comprehensive new line-up of Digital Audio/Video products, reinforcing Toshibas commitment to providing consumers with an enhanced entertainment experience in an attractive package.
"Todays consumers are interested in quality products from premium brands like Toshiba," said Jodi Sally, Vice President of Marketing, Digital A/V Group. "Improving current technologies and offering feature-packed products has resonated with consumers, and this is evidenced by Toshibas leadership across all of its Digital Audio/Video product categories."

LCD TV/DVD Combos
Toshibas new line of LCD TV combination models delivers a convenient all-in-one entertainment experience that can be integrated into any room of the house, whether its the kitchen, bedroom or home office.

Focusing on functionality and versatility, Toshibas full line of feature-packed LCD TV combos is available in 15, 19, 22 and 26-inch screen sizes (measured diagonally), and each of these space-saving sets features a thin profile and a design for the style-conscious consumer. With the February 2009 digital TV transition quickly approaching, many consumers are in the market to purchase a new digital TV to replace an old analog set. Toshibas LCD TV combination lineup includes a built-in digital tuner in every model. In addition to the extensive features detailed above, all of Toshibas new LCD TV combination models will meet ENERGY STAR 3.0 certifications.

Portable DVD Players
As consumer demand for entertainment on-the-go continues to evolve, so does Toshibas line-up of portable DVD players. For 2009, Toshiba adds a new nine-inch player with a striking contemporary design featuring a pearlescent white finish and a 180 degree widescreen LCD swivel screen. This model features dual headphone outputs and supports MP3 and JPEG playback and is DivX® Home Theater Certified. For the ultimate traveler convenience, the included battery pack provides approximately five hours of playback time. The unit also boasts an SD card slot and comes complete with a car cord adapter. In addition, Toshibas new seven-inch model features a widescreen LCD screen, dual headphone outputs, supports MP3 and JPEG playback and includes a car cord adapter.

DVD Players
According to industry data, the DVD player category with HD upconversion has grown significantly, and to meet consumer demand Toshiba offers two upconverting DVD players, one with XDE™, eXtended Detail Enhancement technology, so consumers can get the most out of their extensive DVD collections. To continue to support Toshibas commitment to environmental responsibility, Toshibas DVD players will meet ENERGY STAR certifications.

DVD Recorders
Toshibas new line-up of two DVD recorders features 1080p upconversion capabilities, HDMI™ inputs, Auto-Finalization and high-gloss black cosmetics. The line offers single-deck DVD recorders and DVD/VCR combination models, with select models featuring ATSC/QAM/NTSC tuners, and HDMI-CEC for simplified device control using only one remote. All models support recording and playback of all the popular DVD formats including DVD-R, -RW, +R and +RW.

2009 Full Line-Up with Expected Pricing and Expected Availability

LCD TV Combos
15LV505 (MSRP $299.99, Currently Available)
15LV506 (MSRP $299.99, Currently Available)
19LV610U (MSRP $349.99, March 2009)
19LV611U (MSRP $349.99, April 2009)
22LV610U (MSRP $449.99, April 2009)
22LV611U (MSRP $449.99, April 2009)
26LV610U (MSRP $549.99, March 2009)

Portable DVD Players
SDP72S (MSRP $129.99, March 2009)
SDP93S (MSRP $179.99, March 2009)
SD-P101S (MSRP $299.99, Currently Available)

DVD Players
SD4200 (MSRP $39.99, February 2009)
SD7200 (MSRP $59.99, February 2009)
XD-E500 (MSRP $99.99, Currently Available)
Combo Players
SDV296 (MSRP $89.99, Currently Available)

DVD Recorders
DR420 (MSRP $119.99, February 2009)
DR570 (MSRP $179.99, April 2009)
DVR620 (MSRP $179.99, April 2009)
DVR670 (MSRP $249.99, March 2009)


About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com.

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in DVD technology and a leading manufacturer of a full line of home entertainment products, including flat panel TVs, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information please visit www.tacp.toshiba.com.

DivX, DivX Certified, and associated logos are trademarks of DivX, Inc. and are used under license.

ENERGY STAR is a registered mark owned by the U.S. Government.

HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, L.L.C.

*Battery life and number of charge cycles will vary depending on use and settings.