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TOSHIBA ENHANCES SLEEK SOPHISTICATION IN LCD TV/DVD COMBO CATEGORY WITH ITS STRIKING NEW STAINLESS STYLE™ TV

House Beautiful Magazines Kitchen of the Year, New York — July 23, 2009 — Toshiba America Consumer Products L.L.C. ("Toshiba"), a market leader in LCD TVs, today announced the latest addition to its comprehensive 2009 LCD TV/DVD combination lineup, reinforcing its authority in this growing product category. The glamorous new Stainless Style™ model continues the Toshiba advantage of an all-in-one entertainment ensemble combining style and innovation with picture excellence, with the look of stainless steel for todays kitchen.



"Toshiba is truly a powerhouse and market leader in the LCD TV/DVD combination category. Our proven success is driven by our passion to create quality, high-definition TVs for every room of the home," said Jodi Sally, Vice President of Marketing, Digital A/V Group. "We wanted to provide consumers with a TV that could coordinate perfectly with a kitchens decor. Design innovation is an integral part of Toshibas history and our new Stainless Style™ TV is the latest example of our leadership in this area."





Toshibas Stainless Style: Entertainment and Design Meet Todays Kitchen

Toshiba´s new Stainless Style™ LCD TV combination compliments stainless steel kitchen appliances, keeping the kitchen layout sophisticated and harmonized. The Stainless Style™ TV combines Toshibas industry-leading image and sound quality with one-of-a-kind designs, creating an ideal environment for entertaining right in the heart of the home. Featuring the added convenience of a built-in DVD player, this stylish model offers a complete entertainment experience right from the kitchen counter.



Incorporated within this stunning design is a 16:9 widescreen high-definition LCD display. Connectivity is also a plus in the combination units. The sets are complete with both HDMI™ and PC inputs allowing the TVs to be used in conjunction with a computer, and support gaming and receiving HD broadcasts. In addition, all Toshiba LCD TV combination models are ENERGY STAR® compliant.



The Stainless Style™ TV is available in a 19-inch screen size (measured diagonally at 18.5 inches).





Pricing and Availability:



Stainless Style™ TV Series

19LV612U (available September 2009, MSRP $ 349.99)





About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com.





Important Notes:



ENERGY STAR is a registered mark owned by the U.S. Government.



HDMI, the HDMI Logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com.